Getting more traffic on your website is top of mind for any business, so E-commerce SEO is all about establishing your product pages appear among top organic search results. When people search for the products that you sell, you want to rank high on SERP to get more traffic, hence it is also defined as the process of making your online store more visible and high rank in the search engine results pages (SERPs).
What the consumer or user does when he /she wants to buy any products or services? It’s common that we do google search about that product or services related to tips, comparison, and other similar products to help them make more informed decisions. So if your website or product does not appear in the SERPs, so you may lose many qualified leads who are actually interested in e-commerce customers.
That’s where E-Commerce SEO helps in. It provides you with a way to reach your target audience with organic results. Once you people visit your site, you can delight them with your high-quality products, and other calls to action.