With over a million mobile apps in the leading app stores, and getting your app identified among all is one of the biggest deals with app publishers. Hence, it’s important to interpret the various approach for marketing your app. This is where App SEO comes into.
It is the process of improving your app visibility in the App store. It is also known as the App Store Optimization ( ASO ) as it deals only with mobile apps. It increases brand visibility by leveraging organic traffic, ranking higher in search results and driving more installs. As a result, it helps us find our app on our mobile search.
According to research, and Google is also confirming that now more searches occur on mobile devices than on desktops. Importantly in which your apps should appear in search results has become increasingly demanding.