Social media is one of the most crucial parts of our life. Not just our social life, but even our business is also getting dependent on it. But what are the things that are needed for a successful social media business campaign? That’s what we are here to discuss.
But before we start, let’s clear a few things about social media.
What is Social Media?
When I say Social Media, I am not limited to facebook or twitter. Social media is a community of all the social sites there is that people can connect both personally and professionally. Even end to end texting applications like Kik, WhatsApp and hike are also social media part.
Social Media and Business:
Social Media and Business are like a new teenage couple about to go on their first date on Valentine’s day. In short, they are entirely inter-related to each other.
While people consider social media to be a trap. It is a good thing for both the consumers, the producers and the suppliers. How? Let’s find out.
1. The consumer-producer bridge:
Social media for business can make marketers target customers who need a specific product. You may think that Social Media Marketing is a manipulative technique, but it’s not. Come to think of it, how many times do you end up buying something from a departmental store that you don’t need when you visit there to buy something else? But if you are featured the things that you want and with a better variety, you get saved from the excess trap shopping. You can use the same Social media marketing for startups and see if they work for your SMM strategies. Make your list of SMM for Small business.
2. Informative shopping:
SMM strategies can make you shop with a lot of information that you mostly don’t get during regular shopping. SMM for Small business includes more detailed knowledge about the product. A wide variety of list to choose from and a list of feature to compare every product. The social media for a business not only makes the big names in the industry feature their product but even the underdogs get a good fighting chance. With Social media marketing for startups, you get a better product base to choose from as a consumer. And if you are a seller, you get a chance to fight with some of the big giants in the industry.
3. Value for Money:
You don’t need to buy something from the local store that costs a hip-shaking amount of cash. You just go online, check out from a vast variety and pick the correct one. The best part of this deal is that you not only get it cheap; you also have an option to return if there is any need necessary. And all that from the comfort of your room.
Which Media for What Business?
I am considering that you are a seller and want to start your social media marketing for your startup. Do you know what you need to do? I am sure you don’t.
The first thing that you need to do is to understand what SMM is.
SMM for Small business can give you a fair chance to fight in the industry. But if you go in as a newbie, you will end up killing your investment and your business.
So, what social media for business you can consider?
I will say that Facebook is an excellent place to start. You get good initial learning and understanding from Facebook.
YouTube is another excellent place for you to do it. As the traffic generated is enormous with new content contributors joining every day, it is the best place for you to promote your business there.
But if you want good results, hire an expert. You social media marketing for a startup will not be as efficient to that of an expert. An expert can use some of the best SMM strategies and improvise according to the need of the market.
How to do it?
Now, what are the things that you need to target for a great SMM campaign? There are four significant steps.
Before jumping into the whole ‘buying’ thing, see if there are people who know you. In simple words, would you instead buy from a randomly pop-up on social media or try some reputed site that you have seen a lot lately?
A simple process follows branding.
The more followers you attract, the better your brand gets.
Videos and Pictures are more engaging today than write-ups on social media. So, you need to play that way. But instead of selling, try to create something appealing. A motivational video, a life-changing story, a community post, fun to watch infographic show or simply a comedy post.
Your objective should be to create something that’s trending and can bring more people in.
So, how do you bring traffic to your site? The first thing is, it is not about you. No one will help you unless you help them. Create content that can help people and connect them to communities. Create polls, contests and votes to know what are the trending things are. Study the like and dislikes and make sure that you reach an inevitable growth in traffic every day.
4. Audience and Remarketing:
If you can do all the three things right, you will have the biggest challenge to face then. If you are having an audience base of purchase and go, you have to find potential customers every time. If that be the case, you will end up losing a lot of money on marketing.
But if you remarket your products and make sure that there is an option or a reason for your audience to share the product with a potential customer that they know, you will have a more profit-to-expense ratio.
In the end, here is a rough idea of how to do a successful SMM marketing for your start-up.
Social media is a one stop solution for all Business to reach relevant audience and engage through social platforms for long term.