Search engine optimization is the process of improving the visibility of the website Organically in SERP, the ranking provides long term results to businesses like reaching relevant customers with relevant search terms, quality leads, reputation and global reach.
SEO strategy or process is not same for all companies, it depends on type of industry you work so we develop seo strategy for each industry. To get good results in SEO we should analyse the Website which start’s from SEO audit which provides you SWOT to the pages.
What is Web Site Audit:
Website audit provides full analysis of every page that includes technical and non technical issues which effects ranking. It gives a complete insight of targeted pages in any website, traffic, social engagement, reputation, ranking, user engagement, quality of content, relevancy and so on, Website audit is completed solely for marketing purposes.
There are many SEO companies who charges 1000$ to 10000$ based on the number of pages in website. Instead of investing huge amount of money on site audit to know the strengths of the company we can actually do manually or using seo audit tools.
Factors need to cover in Site audit :
- Keyword ranking.
- Strengths & Weakness of social media channels
- Online reputation.
- Traffic analysis
- User engagement
- Bounce rate of page
- Content quality
- Back links of site.
- Internal linking.
- Page load speed.
- Page Errors.
- Keyword density.
Best SEO Audit Tools :
- SEM Rush
- Web CEO
- Spy Fu
- SEO Optimizer
- Screaming frog
SEO Strategy :
Keywords Research :
SEO Strategy starts from Keyword research & Content creation. First step is to identify audience who are looking for your services and products. The content what we write should be relevant with your targeted keywords, if not you will not see the desired results.
Keyword acts as a key to target audience, keyword research is different from one company to another company depending on the factors like type of the company, information site, service based site, e-commerce site and individual personality.
Metrics to use before finding the right keyword. There are multiple challenges to be considered before selecting the right keyword those are linked with tails of keywords (Long tail or short tail), competition of keywords (High, Medium or Low), Search Volume of each keywords (999,9999,99999) this are the key challenges to pick right keywords in SEO strategy.
Examples for Long keywords:
- Digital Marketing Company in Hyderabad
- Cheap smart phone cases
- internet marketing service costing
Examples for Short keywords :
- SEO strategy
- online marketing services
- internet marketing agency
Content Writing :
Do you know that your SEO Strategy begins and ends with quality content writing? It is so important that every major SEO agencies doesn’t implement your content optimization strategy without a solid content strategy.
What is SEO content writing?
Objective of writing a content is to provide higher ranking for related keyword searches by users in SEO. So the content should be relevant to the keywords and it has to increase keyword density in written content. Finally the content has to be written for search engine friendly as well as users.
Tips to write a search engine friendly content :
Do keyword research:
Keyword is a key point to start writing a content, pick your right keywords and key phrases you want to use in your content. These are the relevant search terms to reach your target customers and clients when they are trying to find your relevant services or products in search engine.
Start writing high-quality content:
Writing a quality content is not a easier job, because the content may be similar to someone’s content are those sentence formations are already existed in other sites. To avoid such kind of complications we need to do Plagiarism and content curation before taking a final call. So you should keep in mind that every content Plagiarism verification is done or not.
Incorporate your keywords :
Once the content is finalized it is going to be live start incorporate your keywords. Don’t overuse them, whenever your not able to use them immediately move alternatives like using LSI keywords (Latest Semantic Indexing keywords).
Factors in SEO Strategy:
We find new SEO factors to get organic results like traffic, ranking, conversions and relevancy.
Good-optimized web pages generates organic traffic all the time, that means more relevant leads and sales. Without SEO Optimization, user searches can’t find your site, and all your smart and hard works will go in vain.
In this guide, we’re going to share the essential factors in SEO strategy 2019 you need to know. There are two types of factors which are to be considered, On-page optimization & Off-page optimization.
What is On-page optimization :
On-page optimization can be taken directly within the website to improve its position in the search rankings.
Learn now to optimize your content and page elements to rank for Universal and Extended Search elements.
Accelerated Mobile Pages
Agile Content Development
Content Gap Analysis
Google Search Console
SEO Visibility FAQ
Off page optimization:
Off-page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible.
Google My Business
Progressive Web Apps
Spam links removal
Social book marking
Social net working
Get set your website ranked to reach your targeted customers for their search queries, maintain the best seo strategy in 2019 enjoy the long lasting results for you company.