Search Engine Reputation Management (SERM) is a proactive strategy of creating, maintaining, improving, and monitoring a brand’s or business’s online presence predominantly on Search Engines, such as Google, Yahoo, Bing, and others. SERM goes beyond maintenance of one’s online search presence, it’s key principles involve influencing and controlling online users’ perception about the business or oneself over the Internet.
Often mistaken as Online Reputation Management (ORM), SERM, a part of ORM, occupies a very prominent role within the framework of ORM and adds up to complete the framework. ORM is a dense forest populated with different types of species of flora and fauna, meanwhile, SERM is one of the species that make up the forest. Both of them have a mutual dependency on each other, wherein one contributes to the proper functioning and working of the other; eliminating one of them could substantially affect the whole structure thereby causing a negative impact. Thus, it is evident to say that SERM and ORM go hand-in-hand.
Search Engine Reputation Management Tips
Building a positive or neutral online presence, or overcoming negative reviews and bad online reputation requires a proper SERM plan of action. Given below are a few of the Search Engine Reputation Management tips that can help in building and strengthening a good and credible reputation online.
Look into people’s online reviews
According to a reliable source: 91% of millennials trust online reviews as much as friends and family. Thus, having good customer reviews greatly aids in building credibility and online reputation.
Sometimes, businesses face unforeseen negative comments and feedbacks online. In such a case implementing a right SERM plan that involves responding to the bad comments, and helping the unsatisfied customer with an appropriate response helps in building accountability. Moreover, dominating the negative reviews with positive ones improves the online reputation of the business.
Build Social Media presence
Social Media serves as a good addition while building and creating an online reputation. Not only does social networking platforms, such as Facebook, Instagram, LinkedIn, and others, provide an opportunity to reach and interact with potential customers, but they also bring forth advertising opportunities to market the business.
Advancing search engine algorithms, especially Google’s algorithms, are considering one’s social presence to determine their online reputation. Thus, constant and consistent social media activity improves online search presence and enables businesses to stay in touch with online users.
Implement the right SEO
Search Engines, especially Google, takes into consideration more than plenty of factors, such as customer reviews, social presence, user feedback, ratings, and many others before listing a webpage on top of the SERP. Being present in the Search Pages requires a dominating reputation online, which can only be accomplished with Search Engine Optimization (SEO).
SEO is a process of organically increasing one’s visibility online by driving online users – web traffic to the website. SEO as a part of Digital Marketing not only helps in enhancing the reach but it also aids in building trustworthiness and reliability