Lead Generation for IT services is not a new concept but a form of acquiring a business. Earlier, you would have to sit at a trade show table for hours on end or distribute handouts in a hope that at least someone will complete the form and you can have leads. But contemporary business trends and technologies have found a better way to get new leads. It is an easy way to boost your ROI and expand your client base.
If your calendar is empty and you need business as soon as possible, lead generation is the way to grow quickly although at a price. The five tips you can implement to retain your leads.
#1 Identify your ideal customers
Because people are different, their interests are different. Your business works the same way. It is never a one-size-fits-all solution. Some people would love to partner with your IT services and some don’t see what you are offering. That’s the reason you need to identify who your ideal customers are.
How to identify an ideal customer?
Structure or organise your website based on the client search, engagement and action platforms to reach website traffic and convert them into leads. You can improvise your website content by providing information about services, history, awards, feedback etc to increase user engagement for website.
#2 Publish consistently
Publishing educational, productive, and authoritative content will help your audience in determining their business needs and technical requirements. Our IT lead generation company would suggest you the same. Gated content still rocks!
The process is quite simple. When you develop a white paper or case study, create a campaign or info-graphic that address the pain points of your target audience. Now put it behind a form in exchange for a newsletter signup or basic contact information at least.
#3 Call to action
If you are on a mission to create lead generation for IT companies, this automation becomes highly beneficial. It allows understanding what channels, content, and pages have kept your audience engaged. The one thing you have to keep in mind is that your support team must know when to talk rather than what to talk about. Evaluate your prospect’s actions on your website to measure the level of their interest in your services.
You can score possibilities through their journey(read: behavior and activities) on your site and gather the whole data. This enables you to differentiate between who are inclined to buy and who would never pull the purchase trigger.
#4 Keep an eye on your competitors
There is no embarrassment in spying on your competition. You are just safeguarding your business. By analyzing your neighbors, you would get to know at least what not to do. Go through their digital marketing strategies, content strategies in different channels organically and inorganically. This gives you a fair idea of where they have been wrong and where you can be right and helps to gain 80% potential needs.
IT lead generation is a daunting task. I agree. But I suggest you to stop buying email lists and do cold calling since it can ruin your brand reputation. If the end-user feels it disturbing, he/she can drop a review that could literally drop your leads count further. You need to instil trust in their minds and make them believe they need your services in their challenges and to connect with top notch companies, startups to gain an experience in handling multiple projects and client needs to update website and target narrow audience.
These tips will provide guidelines to generate more number of leads and convert them into your potential clients to expand your business and increase ROI.