Are you an online-product-selling business company: searching for ways to increase e-commerce product sales online? trying to come with ways to expand customers/ clientele? looking for different platforms to market a product(s) online? E-commerce marketing not only adds up as an answer to the above-mentioned questions but it also acts as a solution to all the other online-selling related inquiries that you can think of.
The main objective of e-commerce marketing is to convert online users into customers, who come in as traffic to the website, thereby increasing e-commerce product sales online. Contrary to popular belief, e-commerce marketing encompasses paid and non-paid marketing strategies that focus on driving online users towards products and services both organically and inorganically. The objective of e-commerce marketing goes beyond selling a product/service online, it includes implementing tactics that help in retaining the customers.
Listed below are two effective ways to increase e-commerce product sales online:
Social Media Marketing
Social Media Marketing provides extraordinary opportunities for e-commerce businesses to advertise products/services online, at the same time create a social presence on Social networking platforms such as Facebook, YouTube, Twitter, Instagram, Google Plus, and others. Here, an advertiser pays a certain amount of money to list products/services on social media platforms.
The above image is about the digital marketing training service advertised on Facebook by Be_Intellect, a digital marketing training institute based out of Hyderabad.
Paid Search Marketing
Paid Search Marketing is a strategy employed by digital marketers, wherein an advertiser (here an e-commerce company) spends money to place a product/service all over the internet at the potential customers’ eyes. Utilizing Paid Search Advertising to increase e-commerce product sales online includes advertising on Search Engines such as Google, Bing, Yahoo, etc.
The above image represents a search performed on Google for shoes. To the extreme left, upon keen observation, one can notice different shoes by various e-commerce websites.