With the world moving closer towards digital technology day by day, the primordial profession of construction is having a hard time adjusting to the transformation. Be it utilizing the latest tech for conducting business, or advertising brand—which most of the business organizations these days rely on—real estate developers are striving to adapt to the developing online market trends. This is mainly due to the real estate business’s habitual reliance on traditional outdoor marketing and failure in anticipating the capacity of the Internet.
Little do the professionals in the real estate business, know about the Internet’s predominance in revamping the method of selling and buying properties online; the ones who know about the phenomenon are greatly investing in the agencies that specialize in Digital Marketing for Real Estate Developers. By doing so, they are able to boost property sales, enhance brand awareness by staying ahead of everyone by utilizing the Internet’s feature of reaching the audience worldwide and conquering the local as well as the global marketplace.
Why Does Real Estate Need Digital Marketing?
A commonly asked question in the real estate business: Why Digital Marketing for Real Estate Developers? This is due to the misconception among the realtors that the Internet for Real Estate is not the right strategy or fear giving up the conventional marketing techniques. However, the latest statistics (given below) suggest otherwise, prompting one to reconsider the thinking.
Did You Know?
- 80% of the home buyers take to the Internet to search and research about the property or the real estate company before buying a house.
- 83% of the home seekers prefer watching videos and pictures of the property online before visiting the location.
The world’s growing obsession with smart gadgets (Tablets, Mobile Phones, Computers, etc.) and Internet usage. Social Media Marketing platforms (Facebook, Twitter, Instagram, etc.) and Search Engines (Google, Bing, etc.) have shifted the people’s attention away from the traditional promotion and communication channels (Billboards, Newspapers, Pamphlets, Television, etc.) and got them fixated on smart devices. With this happening, potential audiences’ focus is dramatically shifting away from outdoor promotions and moving more towards search engines and social media platforms.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) plays a very significant role in Digital Marketing for Real Estate Developers. As a part of SEO, the experts specializing in the subject work to increase traffic to the real estate company’s website and bring it on the top, organically, for certain search inquiries—to be precise in terms of Digital marketing: Keywords.
For instance, with a proper SEO strategy real estate businesses can reach potential homer seekers when the online user looks for “apartment to buy nearby” on search engines, such as Google (the most widely used search platform on the Internet these days.)
Besides relying on boosting the website organically, Digital Marketing includes fast-reaching and money-spending strategy of Search Engine Marketing (SEM), wherein the professionals specializing in Digital Marketing for real estate developers advertise about the business, properties, services, ongoing ventures, and many more, depending upon the objective of the advertisement.
Social Media for Real Estate
Social Media has become a popular trend nowadays. With more than 3.5+ billion social media users, Social Platforms, such as Facebook, Instagram, LinkedIn, and others, provide more than abundant opportunities for real estate developers to reach the audiences, create brand awareness, drive social traffic to websites, or even advertising about the properties. Social Media Optimization (SMO), a part of Digital Marketing, involves creating engaging posts to increase likes, comments, reviews, and followers. By doing so, businesses can enhance brand awareness.
Real Estate business is one among the few that functions and generates revenue greatly via referrals.
Did You Know?
- 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
Thus, if you are a real estate business still away from Digital Marketing, you are losing on a lot of opportunities. Digital Marketing is essential in this digital-driven world now more than ever!