The primary reason people start or invest in a business is to make money. Now, Return On Investment popularly known as ROI is a key performance indicator that is often used by businesses to determine the profitability of an investment. It helps to measure progress over time and allows tweaking future business decisions.
In the consumer-driven market and modern business world, technology has come a long way in terms of marketing. We can say that the emergence of digital marketing is indeed a blessing because you can literally hit the bullseye.
Ready to improve your ROI through Digital Marketing Strategies?
Before we plunge into tips and tactics of growing your business through digital marketing, let us begin by describing some terms that further lay the foundation for the rest of our discussion.
What is Digital Marketing?
Digital Marketing is an effort made by a business to promote its products or services via digital channels. This promotion includes auditing, researching, identifying the target market, and developing customized advertisements. Some of the common digital marketing activities are: Search Engine Optimization(SEO), Social Media, Paid Advertising, Content Marketing, and Email Marketing.
#1 Track Every Move
With traditional marketing, you wait for weeks and months to know the success rate of the campaign. But with digital marketing, the results are handy. You examine everything in real-time such as the number of visitors, the most active time of the day, the number of clicks, and clicks from different regions, and much more.
Tools such as Google Analytics help in determining campaign effectiveness, budget-spent, and conversions. You can sit in front of a mobile or a laptop and observe where your customers are going, trace their moves, and understand what they are looking for.
“Step in their shoes, get under their skin, and stalk their mind.”
#2 Customized Marketing
Other marketing methods don’t give you such a choice. With proper digital marketing strategies, you can provide the consumers what they are looking for. While one person loves to read a blog post, another might like to watch a YouTube video; you can cater according to their interests. This way, you wouldn’t be spending on channels that are not relevant and interest to your consumers. This allows you to tailor a marketing campaign based on the needs of your target marketing.
Once you start looking at your metrics, you can notice that your product is more productive with some demographics than others.
“Be where people are interested in.”
#3 Content is the King
I know. You might hate this phrase as much as the next person. But let’s deal with it, “content is…”
Can you imagine how Facebook, Instagram, LinkedIn, YouTube, and Twitter would look without content? There would be all blank spaces and no one would visit them, because they got nothing to go. Everything around you in the digital world is content. Thus, you need to focus on writing accurate, engaging and on-topic content that bridges the gap between you and your ROI. Adding visuals to your content is more like a cherry on the cake.
Unduplicated content on your on-site blog shows a significant impact on search engines. When you have high-quality content, people are likely to stay on your site and become familiar with your brand name. Giving proper internal links to other relevant content helps the website rank organically for relevant keywords. Overall, content marketing helps you in establishing your brand, higher visibility in SERP, and more referral traffic.
“Marketing is telling the world you are a rockstar, content marketing is showing the world that you are one.”
#4 Qualified Leads by Website Optimization
Knowing that you can generate leads through website optimization is no longer a secret. But, it is not as simple as it sounds. Start with basic Call-to-Action (CTA) on your homepage. But, don’t assume that CTA integration will keep the leads coming. Your homepage is always at the top of the marketing funnel, thus, it has to be captivating. You can offer a subscription or free trial version or how-to guide sort of material.
Another way to generate leads is to integrate live chat on your website. Begin with website auditing to know which pages your audience is mostly visiting or which page your visitors spend most of their time on. This helps you in installing the tool where the end-users need your assistance and make sure their needs are addressed.
“A website is a window through which your business says hello to the world.”
#5 Social Media Marketing
Social media is a critical part of human lives today. With effective social media techniques, you can easily convert clicks into sales and browsers to buyers. Now the six pillars of social media are Facebook, Instagram, Twitter, YouTube, LinkedIn, and Pinterest. According to a recent survey, around 2.8 billion people in the world use social media at least once a month.
The first step is to identify the right social channel. The social media networks you use should fit your audience. While Facebook dominates the B2C market, LinkedIn leans towards B2B. Take your time to research your audience so that you can create the olio of channels that provides you the highest returns on your efforts. Get to know your audience in groups, comments thread, and communities like Quora and Reddit. The more you engage, the more you can build trust and brand visibility.
“You need to be social to win the social media game.”
All these factors promise you a significant ROI. To get the most of your rupee, you must look for a reliable digital marketing company that knows the in and outs of digital marketing to achieve maximum business growth.