As a small business owner, the mere mention of integrating marketing into the business might send shivers down your spine. But, not anymore. The barriers of entry into the marketplace are now welcome to all scales of businesses, thanks to the digital space.
Learn how to leverage your revenue by implementing digital marketing for small business in 2019
1. Start from your website
A website is the foundation of any digital marketing strategy. It is where the customers go to find information about your product or service. Your website must be accessible to anyone and everyone. Imagine you walk all across the street only to realize the store is closed.
But your website stays operational all around the clock. Thus, anyone can access it conveniently from a coffee shop or from a couch at home. While building one, make sure it is mobile-friendly and easy-peasy for your customers to navigate. It is in your hands to make them stay!
2. Claim your Google My Business (GMB)
Google My Business (GMB) is a free tool that enables small business owners to manage their business details across Google. Any business can tell their story by providing detailed information including contact details, location, timings, and photos. The customers also get to leave their ratings and reviews in this space which further helps in driving more potential customers to your business. Digital marketing companies can help you with that.
3. Build relationships via Email Marketing
Oh, yeah! Email marketing is not dead.
In fact, it is still one of the best marketing tactics. Anyway, email marketing does not have to be only sending out discounts or delivering coupons. It can also help you in driving traffic to your website and keep them up-to-date about your business. You can send your upcoming product launch or your next social event or even your informative blogs and videos that make them feel that they are in your mind.
For instance, if a consumer has signed up for your newsletter, you can send them the “Welcome Consumer” email with an enlightening body.
4. Identify your Social Media Channel
Maintaining your social presence across all channels is as important as finding out what works for you. Please understand that one-size-doesn’t-fit-all. See, if you try doing everything, chances are you might end up with nothing.
So, what do you do now?
Work on multiple social media marketing channels and run different sort of campaign you want. You only get better with experience. Isn’t it? For instance, if you are into fashion or beauty or lifestyle, Instagram is a sure shot way to connect with the potential audience. Likewise, if you are a B2B service provider, LinkedIn could be your natural choice.
In a nutshell, focus on the social channels that are most relevant to your business and where your customers are active.
5 Focus on Video Content
Content is still the king. Anyone has to bow it. Now, visual content is big. You can assume, huge! Whether it is digital marketing for small business or a multinational company, videos must be a part of the marketing.
Videos can create great stories. They make the information easy to understand and remember in the long run. The human brain prefers a 2-minute video rather than a page loaded with words. As simple as that.
Do not panic that you need to allocate another amount for video marketing in your digital marketing strategy. Thanks to technology we all have smartphones to shoot videos and hundreds of free apps to edit them. But, you need to remember that the key to a successful video lies in the script. It needs to address the problem, the solution, and how it works.